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How to Use Instagram to Attract More Buyers and Sellers

Instagram is a powerful social media platform that can be used by realtors to reach a large audience of potential buyers and sellers. With over 1 billion active users, Instagram is a great place to showcase your listings, connect with potential clients, and build your brand.

If you’re a realtor who’s not yet using Instagram marketing, or if you’re looking for ways to improve your results, here are a few tips:

Create a strong profile

Your Instagram profile is the first thing potential clients will see, so make sure it’s a good one. Use a high-quality profile photo and bio that tells potential clients who you are and what you do. Be sure to include your contact information so that people can easily get in touch with you.

Post high-quality photos and videos

Instagram is a visual platform, so it’s important to post high-quality photos and videos of your listings and other real estate-related content. Use natural light whenever possible, and edit your photos to make them look their best. You can also use Instagram videos to give potential clients a tour of your listings or to share tips and advice about buying and selling homes.

Use relevant hashtags

Hashtags are a great way to reach a wider audience on Instagram. When you post a photo or video, be sure to include relevant hashtags that people are likely to search for. For example, if you’re posting a photo of a new listing, you could use hashtags like #realestate, #forsale, and #househunting.

Write engaging captions

Your Instagram captions should be more than just a list of features and benefits. Tell a story about your listings and why they’re special. You can also use your captions to share tips and advice about buying and selling homes, or to answer common questions that potential clients may have.

Interact with your followers

Instagram is a social platform, so it’s important to interact with your followers. Respond to comments and questions, and like and comment on other users’ posts. This will help you build relationships with potential clients and establish yourself as an expert in your field.

Run Instagram ads

If you want to reach a larger audience on Instagram, you can run Instagram ads. Instagram ads can be targeted to specific demographics and interests, so you can be sure that your ads are seen by people who are likely to be interested in what you have to offer.

Here are some additional tips for Instagram marketing for realtors:

  • Post consistently: The more often you post, the more likely your content is to be seen by your followers. Aim to post at least once a day, but more often is better.
  • Use relevant geotags: Geotags allow you to tag your posts to specific locations. This is a great way to reach people who are interested in real estate in your area.
  • Host Instagram contests and giveaways: Contests and giveaways are a great way to engage your followers and attract new ones. Just be sure to follow Instagram’s contest and giveaway guidelines.
  • Partner with other realtors and businesses in your area: Partnering with other realtors and businesses is a great way to cross-promote your services and reach a wider audience.
  • Use Instagram analytics to track your results: Instagram analytics can help you track how your content is performing and identify areas where you can improve.


Instagram marketing can be a great way for realtors to reach a large audience of potential buyers and sellers. By following the tips above, you can create a strong Instagram presence and attract more clients to your business.