The usage of SMS as a marketing tool has grown to an extremely profitable and vast scale. Despite the numerous messaging applications currently in use just a handful of them can provide the advantages that SMS-based marketing offers. A large portion of clients still utilize text messaging for communication to a company. Smartphones are to be the most efficient gadget. SMS remains the most used method of communication by at around 48% of customers.
If text messages are integrated into an advertiser’s marketing and outreach There are numerous benefits that are waiting to be discovered.
One of the most effective methods to use texts for business effectively is by using two-way bulk SMS. In short the benefits of bulk SMS remain valid considering the fact that social distancing enforced across all countries has led to individuals more connected to their mobile phones to keep up with the latest news and remain connected.
With the word “bulk”, this feature lets you join with several leads at one step.
What is 2-Way Bulk Text?
2-Way Bulk SMS allows you to send messages to and from hundreds of individuals at once via a web-based platform which uses API. Customers can contact them by sending simple keywords using an SMS short code or a long code. When they respond, you will be able to respond to these messages via your phone or computer that utilizes the system.
With regards to mass SMS to promote business, the ability of contacting clients as well as potential buyers in bulk can be an efficient in reaching your audience, especially when you’re limited on resources or resources to implement your marketing strategies. The additional benefit of receiving responses directly (and immediately) from your customers, can increase the chance of rapid sales in return, repeat business, or a higher conversion.
Why You Should Use 2 Way Bulk SMS?
2-Way Bulk Text messages provide an instant solution to customer issues. With just a single keyword you will know what they require and provide them with a satisfactory response. Also, you’re highlighting ease of use and practicality of your customers. The past was when customers needed to reach businesses via telephone calls or mail and both of these methods were lengthy and time-consuming to address questions and issues that required immediate attention.
The possibilities are endless once you realize the benefits of two-way communications in enhancing B2C relationships and increasing the reach of your company. Here are a few of the greatest benefits you can reap by using 2-Way Bulk SMS
1. 97 percent Read Rate
One of the greatest benefits of marketing via bulk SMS is the speed and frequency that SMS messages are read and opened. SMS messages are able to have better reading rate than emails and other forms of communication. SMS is able to achieve a 97% reading rate in the initial 4 minutes after receiving it, as opposed to the 20 percent read rate for emails in a forty-eight-hour period. Imagine the plethora of potential customers you could be able to reach and convince them to try your product within a matter of minutes. This will save you a huge amount of energy and time that you typically expend in traditional methods of marketing. In addition it will give you an increased chance of getting an answer or even interacting with your customers. The proven forty per cent response rate SMS guarantees that you’re not throwing away your money for the software.
2. Practical and budget-friendly
In comparison to other forms that are used for marketing SMS campaign have less expenses for setup and maintenance. Also, the return on investment is greater because you’re working with people who are customers already or have voluntarily provided their contact information to receive marketing messages. These people are much more inclined to purchase your services or purchase your products when they are notified about promotions and sales or new products. The decreased spending associated with SMS lets you maintain an open and constant communications with your customers as well as new customers. If there’s a single factor that has allowed businesses to succeed, it’s regular communication with customers, and taking a warm and non-aggressive way of letting customers know that the brand continues to grow and offers its services.
3. Easy to use and reliable
There are a variety of businesses that offer 2 Method Bulk SMS applications that allow you to read, answer or even check the messages you receive and send. Certain interfaces are accessible on both the smartphones and the web. There is no need for advanced technology or any additional software to use the interface or send your message just like text messaging is a feature that is a regular feature in your clients every day routine. Easy, quick and easy.
4. Better Communication with Customers
Maintaining the right relationship with clients is not something every business can achieve. Some businesses find it to be hit or miss. It could be that their promotional messages aren’t in the right the right place, don’t sit properly with their intended recipients or do not have enough impact. Some companies who struggle in this area could use the wrong kind of channel for communication and producing very few responses.
One of the most impressive bulk SMS marketing advantages is it allows you to personalize your messages, draw customer interest and then keep it. Text messages are casual or relaxed, not intrusive and are accessible to millions of users around the world. Like we said earlier the read rates of text messages is incredibly high. Your customers will be able to easily understand the possibilities you have for them. In addition they won’t be required to shell out for information or making calls, if they are at all interested.
They can respond to the wording you used in the message , and are able to get additional information instantly. In addition, you are able to modify your messages according to the region or the specific demographics you want to target or even the previous purchase habits. It is much easier to sell to a customer who is already a client rather than acquiring new customers. This means that enhancing trust of your customers by directly targeting them and giving them a personal touch to your marketing activities increases your chance of converting and retention.
5. Fast and hassle-free
In spite of the constantly evolving advertising trends The SMS trend has been remarkably constant and adaptable throughout. It’s a simple and instant communication. Utilizing 2-Way Bulk Text it is possible to send messages to hundred customers in just minutes. You can increase the number of products you sell and even generate more leads without stressing out your support and marketing personnel.
Also, you have the option to utilize the ease of SMS for different purposes including enhancing your customer support. Create a 24-hour correspondence or get answers to questions concerning your services automated through SMS. In this way, you can cut the time that you have to spend on answering repetitive and simple questions about your company and make your internal agents concentrate on more important issues that affect your clients.
With new ways to market your business emerging each year, you must stay on top of the trends, however, it’s not always easy. SMS is definitely going to be around for a while and has been proven to work.
6. Proactive Customers
No matter how big, any business can benefit from assistance from their clients. Since 2-Way SMS lets users respond directly to companies, it can bridge the gaps between these two. The more customers have the opportunity to engage with brands they trust and trust, the more likely they will be to be willing to participate with future promotional and initiatives to support the business.
When the involvement of customers is recognized and increased, your customers feel more valuable and valued, thus increasing the trust they have in your company. From sending out surveys to reaching out to all of your clients to ask whether they are satisfied of your products and services they all add value to the purchase decision and the brands that consumers choose to buy from.
7. A great and easy source of information
You may have discovered that SMS is a great instrument for reviewing customer feedback and enhancing your marketing strategies. You can record the customer responses and then use them to determine whether there’s been any improvements in your relationship with them, or whether your strategy isn’t working.
SMS Marketing likewise lets you assess the success of each marketing strategy you employ. Find out which keywords are user-friendly and pertinent to what you wish your brand to portray. Determine which kinds of promotions get more rapid and higher responses than those that reduce the interaction of customers and a lack of interest. Additionally you can conduct short surveys of your clients and discover what products, services and offers they’re hoping to receive from your company in the near future.
Conclusion
In truth, there are many more benefits of mass sms marketing that are waiting to be discovered. The most important thing is to be able to see clearly of the way you wish to expand your business, so you can implement two-way bulk SMS in line with your business’s goals and customer need.
Menu