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6 of the Best Video Formats for 2022

As a marketer for video You know that there isn’t a standard approach to creating compelling videos. Every story has distinct concepts, contexts, and characters. You have to consider these elements in the design process to make videos that tell your tale in the most genuine and captivating manner possible.

The same principles apply to selecting video formats. There’s no universally-fit-all video format — and not every video player, computer or web browser support all video formats. We’ve collected the most popular video formats and listed their advantages and disadvantages so that you are aware of which format to choose for various situations.

1. MP4

The majority of digital devices and platforms can support MP4 which makes MP4 the universal format for video in the world. MP4 can be used to store MP4 can also hold audio files, video texts, files, and still images. In addition, they are able to preserve the highest quality of video while maintaining the comparatively small size of files.

2. MOV

The format was developed by Apple MOV was created by Apple. It’s the format for video specifically created specifically for QuickTime Player. However, since there’s a version of QuickTimePlayer specifically designed for Windows and MOV is suitable for Windows. The MOV video format is able to save audio, text and video effects, however because its resolution is extremely high, it’s likely to consume a lot more space on a computer.

If you need a video player for Mac why not try

3. WMV

WMV was created by Microsoft and your viewers can watch these kinds of videos with Windows Media Player. If they own an Mac however you can download a player for WMV to play WMV-based videos. Similar to the MOV format it is also a WMV format. WMV format has high video quality, but however at the expense of tiny file size.

4. FLV

Particularly created specifically for Adobe Flash Video Players, FLV is among the most flexible and well-known video formats available every web browser and video player supports this kind of format for video.

If your target audience is streaming lots of videos on platforms that are online like YouTube as well as Google Video, FLV is the right format for your videos. Their file sizes are generally smaller, which means that people are able to download them quickly. The only issue with video formats is the fact that it’s incompatible with iOS devices, and lots of other mobile phones.

5. AVI

The oldest of formats for video available, AVI was developed by Microsoft in the year 1992. Since it’s been around quite a long time it’s no wonder that it’s no surprise that the AVI formats for video is among of the most adaptable video formats, which is compatible with Windows, Mac, and Linux and supported by all web browsers.

With such excellent quality however, you will notice that AVI video format files are large that makes it more suitable to people who want to save the file on their computer than transfer or stream.


Panasonic and Sony created the AVCHD specially for cameras with digital recording capabilities, which means when you frequently make high-quality videos AVCHD is the format for you. AVCHD video file format will be ideal for you.

Based on H.264/MPEG-4 Video compression is a technology that uses H.264/MPEG-4 This format allows you to save hours of high-quality video with only a tiny amount data. In addition, the format is available in high and standard definition versions and the most recent version called AVCHD 2.0 can even play three-dimensional video.